The friendly app

Petz's design is as close as possible to our animal friends. The rounded but sturdy Fredoka typeface gives the identity a playful touch while maintaining a serious aura. The ears, discreet but present, add an accessible dimension to identity. The logo, integrated with graphic elements such as a paw print and a bone, illustrates the company's proximity to the animal world.

Playful and serious

Fredoka and Outfit fonts embody modernity and elegance. Fredoka is distinguished by its playful personality and its refined design, offering exceptional readability with a contemporary touch. Often chosen for titles and headers, Fredoka brings harmonious versatility to any graphic project. For its part, Outfit stands out for its high readability and modern aesthetics, with a clean design and well-balanced geometry. Appreciated for titles and graphic elements, Outfit adds subtle sophistication to the typography.

Positive energy

The shades of orange and purple have been selected for their ability to create a warm and fun atmosphere, thus strengthening confidence and adding a note of elegance. Orange evokes conviviality and positive energy, while purple suggests creativity and sophistication. Together, these colors form a distinct and memorable visual identity for the pet sitting application. They stand out all the more, being the only ones used in the project, with a subtle presence of neutral shades of gray.

Pictures now

The choice of images is now of crucial importance. It's about making Petz's values vibrate in its Landing Page, so selecting photos is equivalent to choosing ambassadors. It is also a representation of well-being, reflecting the animals treated with the greatest care by the app's pet sitters. It is therefore essential to show happy, playful and healthy animals on the site.

The result

Here is a visual identity sheet! If you too want to rebrand your identity, you can make an appointment in my agenda directly via the contact page so that we can discuss your needs!